In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, as well as various other facts about modern B2B advertising. We go over just how the acquiring trip is now completely fragmented as well as the manner in which neighborhood structure can aid marketing experts take back control o… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, and also other realities regarding contemporary B2B advertising. We discuss how the buying trip is now completely fragmented and the way that neighborhood structure can assist marketing experts retake control of the exploration … Read More